You built the business.
It still can’t close without you.
MSPs, ITSM providers, consultancies. Same pattern every time: founder-led sales, no real process, deals dying in follow-up, quotes sent into silence. Script & Scale fixes that with weekly reps, not a course.
Every deal handled from memory. What worked last month doesn’t repeat, because nothing was written down.
You send the proposal, they go quiet, you don’t know when or how to push. So you don’t. So it closes lost.
No script, no playbook, no SOP. A hire would take a year to be useful. You keep doing it yourself.
First three months don’t pay for themselves, next month is free. That’s the whole risk you’re taking.
Pick the cadence you can actually keep.
Core process, in place.
- One 30–45 minute workshop per month
- Core sales script tailored to your offer
- Objection library (top 10 for your market)
- Recorded workshops for team replay
Follow-up stops leaking.
- Everything in Opener
- Biweekly cadence: two workshops a month
- Follow-up SOPs (email, LinkedIn, phone)
- Roleplay drills against objections you hit last week
Reps, review, tonality.
- Everything in Closer
- Weekly cadence: four workshops a month
- Tonality coaching on real recordings
- Live call review. I sit on your calls, we debrief after.
£250 onboarding fee. 3-month minimum. Monthly rolling after that.
No script for this part.
Collected by email and call follow-ups, unedited beyond trimming for length.
"The cadence drills are tough but effective. Our solicitors now handle fee objections with confidence instead of hesitation. It's become part of our rhythm, not just a one-off training."
"The scripts Arno built were spot-on. No fluff, just practical objection handling that matched our offers. We closed £35k in new business last quarter."
"We'd been losing deals at the objection stage for months. Within a quarter, we closed £110k in new business. My team finally feels confident and prepared instead of scrambling."
"Short and sweet: pipeline yield up 18%, fewer deals slipping away. Worth it."
"Arno mapped our leaks live, built scripts around our actual objections, and kept us sharp with cadence workshops. Prospects notice the difference, especially when fees come up."
"The diagnosis session was a wake-up call. Fixing our follow-up alone lifted our close rate by 22% in two months."
"We closed two enterprise deals worth £95k after implementing their follow-up sequences. That alone paid for the service."
"Arno didn't just tell us what was wrong, he showed us. Seeing the leaks mapped out in real time was invaluable."
"Script & Scale gave us a playbook every recruiter follows. Our win rates are up 20%, and I don't have to worry about rogue messaging anymore."
"The tonality coaching was a game-changer. Our consultants sound more confident, and prospects respond differently."
Your first three months pay for themselves.
If closed deal value across your first three months doesn’t cover the fees you paid, and you attended the workshops and ran the program, month four is free. Every month after that too, until we’re square.
No cash refund. Attendance is required. It’s a real guarantee, not a marketing one. It works because both sides show up.
Read the full mechanic →Typical UK market rates by category, not quotes from any named competitor.
Advice and accountability. No scripts, no SOPs. Coaching is unregulated in the UK, so quality varies a lot at every price point.
Senior strategic oversight. Not hands-on scripting, roleplay, or workshop cadence.
Structured content delivered once. No ongoing pipeline work after the program ends.
Fixes how many leads arrive. Doesn’t touch what happens once a lead becomes a live deal, which is where deals actually die.
Scripts, SOPs, live roleplay, and a guarantee tied to fees recovered.
Most of these solve a different problem than the one that’s actually costing you deals.
Before you book the call.
30-minute call. No pitch deck.
Tell me what your last five deals looked like. If it isn’t a fit, I’ll say so.