Built for the founder still sending every proposal.
Script & Scale exists because most sales training is written for enterprise reps, not for the technical founder of a 4-person MSP who took a call at 9am, quoted at lunchtime, and hasn’t heard back in a week.
UK small businesses, roughly 2–20 people, where sales is still whoever founded the company.
Typical clients: managed service providers, ITSM consultancies, technical services firms, boutique consultancies. The kind of business where the offer is real and the delivery is good, and the missing piece is a repeatable way to move deals forward.
No frameworks with acronyms. No "seven habits". The workshops are working sessions on your actual pipeline. The script gets written from your real calls, the objection library from objections you’re actually hearing.
Small caseload on purpose. This isn’t a course you buy and consume alone.
Built Script & Scale because I kept watching founders solve their sales problem the same expensive way: hire a rep, wait three months for them to ramp, and still end up closing the big deals yourself while they figure it out.
The people who already understand your product, your engineers, your existing staff, can be trained to sell it properly. That’s the entire premise.
I’ve spent over 10 years in B2B sales. SaaS, telecoms, enterprise. Closed deals from £0k up to £0k ARR, ranked top 0% across five territories. During my most recent role before founding Script & Scale, I closed complex deals worth £0k a month.
This isn’t coaching. It isn’t training. It’s showing you how to deliver value and produce results. Easy. Consistent. Methodical.
Built and led sales teams using live roleplay, objection handling drills, and structured discovery, the same approach behind this program, lifting close rates by 0% and cutting onboarding errors by 0%.
Foundation-level certified in ITIL4, PRINCE2 Agile, DevOps, and TOGAF. So when we sit down to build your script, I’m not learning what an MSP or ITSM provider does from scratch. I already speak the language your prospects speak.